Superbike Shootout was a 3 round high-visibility professional motorcycle road racing series launched to allow teams to sell sponsorship (and race) during a gap in the recognized professional series’ racing schedule.
News of the series, and a possible moniker, were leaked before it was a sure thing and unfortunately a domain squatter grabbed the domains. Desmo Studio was contacted in March 2014 and asked if we could sort out possible domains, and associated social media properties. Based on our 14 years of working in Professional Motorsports we researched and locked down over a dozen. Then we were tasked with “getting a quick page up” as the possibility of the series actually happening looked promising.
We quickly setup hosting, branded social media, and a custom responsive WordPress theme that maintains the upgrade path. Site performance was optimized using W3 Total Cache, with images and other static content pushed to a Content Delivery Network on Amazon S3. The site was integrated with Google Analytics and security locked down with Wordfence.
We also integrated with Google’s Doubleclick for Publishers for advertising.
All 3 rounds had different timing and scoring vendors, and we embedded live timing and scoring on the site. Although the series was broadcast on MAVTV, 1 of the 3 rounds had an embedded live video feed.
During the 3 months the series ran, Desmo Studio was responsible for all content and media posted to the site. We handled all sponsor and team content management, and also composed custom content for the site. It was often hectic, but always satisfying project.