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Don Tilley Memorial Charlotte Half-Mile

Don Tilley Memorial Charlotte Half-Mile

The Don Tilley Memorial Charlotte Half-Mile is an AMA Grand National Championship motorcycle race that returns to the Championship calendar in 2015 after a 13-year absence.

Desmo Studio selected a domain based on keyword, trend, and industry analysis, setup branded social media, and a custom responsive WordPress theme that maintains the upgrade path. Site performance was optimized using W3 Total Cache, with images and other static content pushed to a Content Delivery Network on Amazon S3. The site was integrated with Google Analytics and security locked down with Wordfence. We also engaged a small Google PPC campaign to drive targeted traffic while the site indexed, and gained traction.