Lone Star Half-Mile

Lone Star Half-Mile

The Lone Star Half-Mile was an AMA Grand National Championship motorcycle race held at the Circuit of the Americas during the 2016 Red Bull Grand Prix of the Americas.

Desmo Studio selected a domain based on keyword, trend, and industry analysis, setup branded social media, and a custom responsive WordPress theme that maintains the upgrade path. Site performance was optimized using W3 Total Cache, with images and other static content pushed to a Content Delivery Network on Amazon S3. The site was integrated with Google Analytics and security locked down with Wordfence. We also engaged a small Google PPC and Facebook advertising campaign to drive keyword-targeted traffic.