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OnTheThrottle.tv

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OnTheThrottle.tv

onthethrottle.tv

OTT is a popular professional motorcycle racing media portal that features paid download content. Their legacy site was running on Joomla 1.0 that required constant maintenance from 3rd-party developers, cousins, and shaman. The client wanted to upgrade to the current version of Joomla and maintain it – we proposed moving the site to WordPress which would allow the video reporters to load content via mobile devices live from events. The new site was designed using WP with eCommerce plugin to sell howto dvds and video downloads. We migrated the legacy Joomla database of 400 videos for client, and created integrated Facebook, Twitter, and Ustream channels. We also utilized MailChimp for email marketing. The site has a switchable mobile theme with simple navigation for mobile devices.

In 2013 we ported the WPCommerce site to WooCommerce, and offloaded the paid video download portion to Amazon S3. Now downloads are reliable, and revenue (and customer satisfaction) are up.

In 2014 we round-filed the mobile-only theme and integrated a customized responsive theme. We also optimized site performance using W3 Total Cache and registered the site with Google Analytics.