The Superprestigio of the Americas was an International motorsports event held indoors at The Orleans Casino and Hotel in Las Vegas.
Contracted by the Superprestigio promoter, Desmo Studio selected a domain based on keyword, trend, and industry analysis, setup branded social media, purchased and configured suitable hosting, and designed a custom responsive WordPress theme that maintains the upgrade path. Site performance was optimized using W3 Total Cache, with images and other static content pushed to a Content Delivery Network on Amazon S3. The site was integrated with Google Analytics and security locked down with Wordfence. We also engaged a small Google PPC campaign to drive targeted traffic while the site indexed, and gained traction.
It was P1 organically before race day. The event was broadcast on the NBC Sports Network and live-streamed on the NASCAR-owned digital property Fanschoice.tv.